INDIVIDUALISM 4.0
2013 will still be a year of turmoil, however full with possibilities for new start-ups! Our main task will be to bring different worlds together, to accept and understand that everything is interconnected. This is not a story about vague predictions, it’s a claim to understand the importance of connecting beyond our comfort zone. The ..read more..
TRANSFORMING BILLBOARDS INTO BREATHING GARDENS
LA-based eco artist and sculptor, Stephen Glassman, believes that cities can be made green by simply turning the billboards into living gardens. The designer’s new and unique sustainability project called “Urban Air” sees existing billboard go green by filling them with bamboo. The smart gardens are Wi-Fi enabled and apart from adding greenery to the urban ..read more..
FROM CONSUMERS TO UTILIZERS
A new mindset carrying infinite challenges to start-up new businesses. It is in our nature to persevere in living the life we know, often insensitive for new treasures appearing on the horizon. Throughout history sudden uproars or unorthodox thinkers were needed to open the eyes of the conservative masses. In general a society chooses for ..read more..
PARALLEL INITIATIVES: SMALL SCALE, EASY TO MANAGE AND MULTI-CHOICE
What do global banks, multinationals and Western civilization in general have in common? They have become so big and “prosperous” that their size has become an obstruction in the literal and figurative sense of the word. Everything with “too” in front, per definition is bound to fail on the long run. In order to achieve ..read more..
FACE-RECOGNIZING BILLBOARD ONLY DISPLAYS AD TO WOMAN
A new kind of outdoor advertisement is being tested on Oxford Street in London’s West End. The interactive advertisement uses a high-definition camera to scan pedestrians and identify their gender before showing a specific ad. The built-in system has a 90% accuracy rate in analyzing a person’s facial features and determining if they’re male or ..read more..
HERMES LAUNCHES NEW FLAGSHIP STORE
London-based design agency Signal | Noise have collaborated with the Swiss design agency Unit to create two interactive experiences for the launch of the new Hermès flagship store in Geneva and the theme for the evening was the meeting of handcraft and technology. Presented at Geneva’s Musee D’Art et D’Histoire the launch used both of the museum’s two exhibition halls and in the first room they ..read more..
2012 AND BEYOND EVENT BY SECOND SIGHT THE 14TH OF DECEMBER
This week we will be presenting our 4.0 presentation during the “2012 and beyond” event of Second Sight in Amsterdam. The program is very interesting! I am especially looking forward listening to David Lemereis with The Smart Planet: The Future of Mobility in the Fastlane. The revolution of Social Media boomed another revolution that will bring us ..read more..
MARKETING: CONVERSE “IN CASE OF EMERGENCY”
Love seeing these creative marketing ideas that companies come up with. For those of you in the UK, be sure to keep your eyes open, as Converse kicked off a great ambient campaign in the UK, which offers passers-by an opportunity to take the brand’s shoes in extraordinary situations right in the street. To launch the ..read more..
