INDIVIDUALISM 4.0
2013 will still be a year of turmoil, however full with possibilities for new start-ups! Our main task will be to bring different worlds together, to accept and understand that everything is interconnected. This is not a story about vague predictions, it’s a claim to understand the importance of connecting beyond our comfort zone. The ..read more..
UN SUMMIT, ANJALI APPADURAI: “GET IT DONE!”
By now we all know that during the UN Climate Change Conference in Durban again hardly any agreements have been made in order to establish a sustainable future for the youngsters on our globe. Let’s not only blame the baby boomers, also the prince and princesse generation – now between thirty and forty years old – ..read more..
WILLIAMSBURG CHRONICLES PART 2
We are very inspired by the small scale creative entrepreneurship in Williamsburg. Fortunately our star writer Carlos Cuellar Brown lives around the corner and keeps us posted on what is going on. In the video you’ll see an interview with Matt Swanston of Gooey & co, actor, artist and cakemaker introducing the butter cake in ..read more..
THE YIN & YANG WITHIN POWER
(illustration: Fiammetta Ghedini) Power is probably one of the most “energetic” words in our vocabulary. It means energy in the literal sense of the word and figuratively speaking you can almost feel the supernatural “rays” the word generates. It has a negative and a positive connotation: we want it all or we are disgusted by it. In ..read more..
SHORT SUMMARY OF A 4.0 VIEW ON THE FUTURE
In the following video we give you a short introduction of our 4.0 view on the future. We hope we can trigger your interest to see more of our presentation. You can hire us for a presentation, lecture or workshop. You can contact us here: itfits@xs4all.nl 4.0 is a concept developed by it fits! inviting you ..read more..
REVOLUTION STARTS NOW
(image James Charles) Aristotle said that revolutions could be of two kinds, one that modifies the existing institutions of governance through a series of reforms, and the other a kind of revolution that radically changes the foundations of societal structures. Culture like biological systems can de-evolve into necrotic unsustainable dead ends. Like so many cultures ..read more..
#OCCUPYWALLSTREET: “THE WHOLE WORLD IS WATCHING”
Last weekend on Saturday night we were watching the occupation of the Brooklyn bridge on the computer from our Amsterdam dining table. We started watching around 10-11 pm Amsterdam time. It took more than 3 hours before regular networks started to cover it. Al-Jazeera was the first to be followed by the Huffington post and ..read more..
WATER BOTTLE LIGHTS: WHY SHOULD WE BE TRAPPED IN DARKNESS?
Water bottle lights: a very cheap, healthy and clean solution to provide (poor) people in warm climates with light in their houses. In San Pedro, a place just south of Manilla a local entrepreneur came with the solution to generate free energy during the day and bring light into the - otherwise dark - houses of poor ..read more..





















