WILLIAMSBURG, BROOKLYN
A beautiful video tale by Brazilian film director Ian Ruschel and photographer Gabrielle Mo as they film their trip through “hipster heaven” Williamsburg, Brooklyn. Ian, a filmmaker for Zeppelin Films in Porto Alegre, is usually seen directing big brand advertising campaigns, however, with Gabrielle, he has created some of his most captivating work. Combined with her eye for beautiful ..read more..
COLORLESS A MINAMILISTIC ECO FRIENDLY NEW COCA COLA CAN
New York-based designer Ryan Harc has created a concept design for a minimalistic Coca Cola can that is eco-friendly and 100% recyclable. In his concept design called ‘Colorless’, the can has been designed with a convex logo instead of Coca Cola’s signature red and white painted-on design. According to Harc, he said that by stripping away the colors it ..read more..
ARCTIC HOME, A VIRTUAL POLAR BEAR REFUGE
Leo Burnett and Coca Cola teamed up for a special cause and came to ACNE Production with a substantial request- to design and develop Arctic Home (a massive, virtual polar bear refuge, where users can explore, learn about and help conserve the polar bears natural habitat by purchasing a virtual parcel in this vast landscape) for the web and a ..read more..
DANCING COCA COLA BOTTLES
Lithuanian creative studio Korb created this great 30sec video where Coca-Cola bottles dance on the rhythm of electro harp music. They created this Coca-Cola promo film for Eyeka co-creation community contest last year. The video went viral and in less than a week, 80K+ views just on Vimeo! Coca-Cola engaged eYeka to gather fresh expressions of its brand promise: “Energizing refreshment” ..read more..
BEAT 2012, MARK RONSON FEATURES IN COCA COLA’S NEW DOCUMENTARY FOR LONDON OLYMPICS
Mark Ronson teamed up with the Olympic hopefuls to record their sounds and make a song for the London 2012 Olympics, sponsored by Coca Cola. One of the goals of the Move to the Beat™ campaign is to help young people connect to the 2012 London Olympics. A commercial has been released as well as a trailer for ..read more..
COCA COLA’S NEXT GENERATION BOTTLES
Coca-Cola announced a partnership agreement with the three leading biotechnology companies Virent, Gevo and Avantium to develop one of the first commercial solutions for next-generation packaging PlantBottle™ , made from 100% biodegradable materials. The new bottle will be made from PET (polyethylene terephthalate), a blend of petroleum-based materials and bioethanol made from plants, such as sugar and molasses and fully recycled plactic. ..read more..
