HERMES LAUNCHES NEW FLAGSHIP STORE
London-based design agency Signal | Noise have collaborated with the Swiss design agency Unit to create two interactive experiences for the launch of the new Hermès flagship store in Geneva and the theme for the evening was the meeting of handcraft and technology. Presented at Geneva’s Musee D’Art et D’Histoire the launch used both of the museum’s two exhibition halls and in the first room they ..read more..
DUTCH OPRAH LINDA TESTS AUGMENTED REALITY VIA LAYAR
Layar and LINDA, the largest women’s glossy in the Netherlands, are showcasing the future of print by creating the first Dutch augmented reality magazine. As a result, the new LINDA magazine comes with so called “digital buttons” that are placed on more than 50 pages, allowing Layar users to access additional content with their smartphones. ..read more..
AUGMENTED REALITY; WHERE IS THE VALUE?
Catchy slogans and sayings from the 1980’s showered us with memorable tag lines such as“Just Do It.”, “Sit Ubu sit, good dog. (ruff!)” and the iconoclastic, “I want my MTV.”. If you are of a certain age, you probably also remember the old ladies staring at an over sized bun with an unimpressive burger appearing like a dot ..read more..
HYPER REALITY, BY MAXENCE PARACHE
Fusing digital media and product design, Hyper(reality) offers an alternative perception of a user’s environment using an augmented reality helment in tandem with the Microsoft Kinect system. This digital experience shifts the user’s perception of their physical surroundings, allowing them to navigate through the 3D environment and encouraging new behavior and interaction within their real ..read more..
AUGUMENTING PAPER RETAIL RECEIPTS WITH SIMPLE INFOGRAPHICS
Creative communications agency Berg London was recently asked by Icon Magazine to redesign an everyday object, such as the common retail receipt [berglondon.com]. Berg added “semi-useful” infographics of some statistical facts and low-tech personalization of information that might be useful to regular customers. As a result, when buying a lunch in your local coffee shop, ..read more..
