THE COOL ADVERTISING: GUERILLA
These days i’m pretty much sure that many of the best advertising ideas are not ads in the digital and social media age. Take TNT’s new dramatic entrance into the Belgium market, where TNT literally brought drama to this tranquil country with the placement of a big red push button in the small town square of ..read more..
EXPEDIA’S NEW COOL “CODE” CAMPAIGN
Some ad campaigns are developed based on sound insight and detailed research. Others rely on “the big idea.” Nonetheless both approaches can work out really very well. One to reside in the “big idea” category is this witty yet brilliant new campaign from Ogilvy for Expedia which combined airport IATA codes (the three letter tags they ..read more..
TRAIN REPLICA OF VERSAILES
Who needs to visit the Palace of Versailles, when you can also RIDE in it? The complete interior of a train on Paris’s main transit system, the RER, has been dramatically transformed into a replica of the grande Palace of Versailles, which once had been the centre of political power in France. The isles of the ..read more..
LOUIS VUITTON’S ‘L’INVITATION AU VOYAGE’
The beautiful L’Invitation Au Voyage, a new campaign film for Louis Vuitton starring Arizona Muse. A this is Louis Vuitton’s first ever TV commercial, the film signifies a new chapter of communication for the French fashion giant. Photographer and director duo Inez van Lamsweerde and Vinoodh Matadin created and directed the commercial, which follows Muse as she ventures ..read more..
TRANSFORMING BILLBOARDS INTO BREATHING GARDENS
LA-based eco artist and sculptor, Stephen Glassman, believes that cities can be made green by simply turning the billboards into living gardens. The designer’s new and unique sustainability project called “Urban Air” sees existing billboard go green by filling them with bamboo. The smart gardens are Wi-Fi enabled and apart from adding greenery to the urban ..read more..
HEINEKEN PASSPORT, BEER GOING OFF THE GRID
Normally I wouldn’t ”overload” a post with 4 vids, all of them, basically, about Heineken. But truly, they have blown me away with the Off The Griddy type of formula they decided to use to brand their image this time. Unlike other huge beer companies, they decided to take a trip down to foreign countries. In order to test the true ..read more..
BIKE LIKE A NEW YORKER
To mark the launch of BikeNYC.org, an expansive bike sharing system in New York City, Transportation Alternatives and Mother NY launch a series of billboards and print ads to promote the scheme. The ads promotes BikeNYC.org and hopes to establish the website as an vital destination for New York bikers, with information on events and social biking. Using an ..read more..
FAMOUS ARTISTS DISSECTED
In this interesting new advertising campaign for the MASP Art School, DDB Brasil has created this series of ads, featuring famous artists dissected, as if they were biology class frogs. Dali, Picasso and Van Gogh have all been opened up to reveal their own work within them.
