& OTHER STORIES TO LAUNCH APRIL THIS YEAR

by Miryam Muller in , ,


Swedish "fast fashion" retailer Hennes & Mauritz is definitely one to keep up with the latest trends. After COS, Monki, Cheap Monday, Weekday and several successful collaborations the latest joint on their creative list will be "& Other Stories," a development all shoppers should be very excited about.

H&M's & Other Stories will have a wider range of merchandise, including women's ready-to-wear, shoes, bags, gadgets, accessories and beauty products (but the price points will be similar to their other stores). As for aesthetics, the brand will probably have that masculine/feminine vibe all great French and Swedish women seem to be born with. The creative department is based in Paris and Stockholm and is led by head of design Anna Teurnell, "our aim to design lasting wardrobe treasures within a wide price range."

& Other Stories will open its first seven stores in London, Barcelona, Berlin, Copenhagen, Milan, Paris, and Stockholm, as well as online shopping for those in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Spain, Sweden, and the U.K. (sorry, fellow Dutchies, we'll have to wait our turn).

The preview below, showing a sneak peak of selected shoes in the & Other Stories line is beautifully shot in Paris; with the film deconstructed into polaroid stills of a barefoot beauty wandering the city.  H&M know how to tantalise the senses as shoes are shown in the very last few seconds of preview, but they are stunning.  Patent black and tan lace up heels and slip on sling backs intrigue, before a white wedge, visually much like a hoof from the back with a slit up the middlebrings the preview to an end.

http://youtu.be/VLaeVFtcUAI

 


THE WOW FACTOR: A PURSE AND CHARGER IN ONE

by Miryam Muller in , ,


Ok girls, maybe we won't have to cry over empty smartphone batteries or carrying our chargers around after purchasing this fashionable cool clutch. Lets face it, even with extended charge time, batteries can be a problem with smartphones in general. Everpurse, by Chicago native Elizabeth Day Ormesher Salcedo believes a lady shouldn’t have to sacrifice fashion to be practical with an charger. The clunky charging accessories aren’t the most sensible items for a woman on the go.

That’s why Elizabeth, a social worker, and her husband, a serial technology entrepreneur, along with clutch manufacturers have created a slim removable charging panel to fit in sleek and stylish handbag. There won’t be a need for portable chargers or multiple cords dangling out of a bag anymore.

The bags come as purses, clutches and in various materials to go with every outfit, but more importantly will keep your smartphone charged. Available for $129 and up on Kickstarter.

http://vimeo.com/49131921#at=106 everpurse handbag to charge iphone

everpurse clutch