by Miryam Muller in

Companies like Apple are making design impossible for startups to ignore. Startups like PathAirbnbSquare, and Massive Health have design at the core of their business, and they’re doing phenomenal work. But what is ‘design’ actually? Is it a logo? A WordPress theme? An innovative UI? For his love for startups Wells Riley created

It’s so much more than that. It’s a state of mind. It’s an approach to a problem. Because of the complexity behind design, beyond aesthetics, it's increasingly important for startups to recognise that they need design input: "Design is becoming impossible for startups to not take seriously. Large corporations can spend millions on product and graphic design any time they want to and the latest wave of 'hot startups' out of the Valley and NYC either have designer founders, or hold design in the highest regard. I think the demand for designers in startups is higher than ever and I expect to see that trend increase exponentially."

If you want to kick your competitor’s ass, this handy guide will help you understand design and provide resources to help you find awesome design talent.

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