by Miryam Muller in

Honkey Kong is the new Jim Rickey shoeadvertising campaign shot by Swedish photographer Christian Åslund. The JR spring "13 shoead is a tribute to classic 2D platform games and integrate the person with the street. Christian shot the photos in Hong Kong using a tele lens, making the images appear flat, creating the feeling of the model navigating the streets on a 2D plane.

Christian got the idea for the video after visiting a friend in HK and spending a lot of time on his rooftop. For the video Åslund used walkie-talkies to co-ordinate with friends on the ground and kept retouching to a minimum. Accessing rooftops was the toughest part of the shoot, though some local film students worked as fixers.