In most Western countries, we are all familiar with the iconic/traditional Ikea pieces such as the Billy bookcase, the shiny-finish Bjorn table or their rice-paper lamps. Yet, the main collections are decades old and do not necessarily fit well into any global household.
These last years, the company has been trying hard to create new classics with an organic feel, suitable for any interior, and it seems that only since recently, well-designed pieces of furniture that can resonate with Ikea shoppers from all around the world has finally made it into the store.
In collaboration with London-based designer Ilse Crawford, whose has previously also worked with Li Edelkoort, AirBnb and built an artsy show house for an imaginary couple, Ikea has launched a line of "deliberately low key" home ware products that are meant to fit into any home.
Presented at the 2015 Stockholm Design Week, the SINNERLIG 30-piece range contains everything from stools to glass bottles, a daybed to lampshades and has been nearly three years in development.
The most interesting ingredient of the collection is the use of and care for natural materials. All products have been made of natural materials, bringing an element of tactility to Ikea, something it hasn’t been identified with for a while.
Basically, the collection is all about simple, neutral shapes that work in virtually any decor style and incorporate natural materials such as; cushioned upholstery made from energy efficient cotton, dried sea grass has been used for baskets and lampshades, and allot of cork to offer a counterpoint to the flat, high-gloss finish that characterizes a lot of Ikea products. The point was apparently not to create big, bold, design-y pieces, but rather to keep it all extremely understated so it would be as versatile as possible.
According to the Ilse: “It is quite low key but we deliberately designed it like that. The collection has to fit into people’s lives.’
How cool that such earthy, raw and simple materials such as these could feel so pioneering?
This new Sinnerlig collection takes Ikea back to its original DNA and embraces the essential tenet of Scandinavian design; everyday pieces that don’t shout but quietly attract attention – in this case with an accomplished use of natural materials – and that will not date. Now that’s how to make a classic.
SINNERLIG will hit Swedish Ikea stores in August, but hopefully the collection will be available on the World Wide Web, too.