As a small review of some earlier work, we thought of putting up a couple of pictures/slides from our 2011 "4.0 System Shift," trend presentation, together with some of the latest "14 trend.
It was super fun to see, how in fact, quite a bunch of our tendencies evolved to become real global trends! Take a look at some of the older slides followed by recent actualities below.
Although conservatives are confident “the good old times” will return, progressive thinkers & creatives disagree. Since the first outbursts in Northern Africa, youngsters are claiming their right to a human life and a fair share of global prosperity. These protests seem to be just the beginning of a global reform. In the past we would call this activism, today we see an active engagement in restoring balance where there is injustice, inequality & corruption.
Glamour & luxury are being transformed into a quality driven attitude. Durable and ageless have become the new “designer attitude”, replacing “nouveau riche”, buying-for-the-sake-of-buying and hastiness. The focus will be on quality products, inspired by bespoke tailoring: well designed, well thought-out, made of exceptional materials by skilled craftsmen. A contemporary attitude is a combination of cherishing history and being curious about the future and the immense insight science & technology can bring us.
(IN) NATURA 4.0
We are in denial about the state of nature and modern society leaves little space for personal emotions. We have to live according to the rules of fashion designers, celebrities and the media. The pressure of pleasing and fitting a picture is taking its toll: society “drop-outs” choose to leave the competitive society. Community entrepreneurs, bohemian lifestyle and small scale gatherings, on- and offline, are an inspiration. We see a growing avant-garde opting for a life of quality with space for human sentiments, primal values and sharing resources and properties.
Throughout the last decade the basic parameters of society have been transformed from showing off tangible materialistic wealth and accumulating power, into a fluid combination of real, virtual and the imagined. Linear structures are replaced by parallel worlds: multi-choice asks for an approach that finds its inspiration in the chaos theory. Since science & technology reveal new insights everyday, we should be receptive to new possibilities and the challenges offered. Let’s transform the current system into one that fits our multi-layered lifestyles.