As times are changing so are the demands and expectations of the 'new' traveller. The search for different experiences, different adventures to match our new lifestyles have paved the way for the face of new tourism.
Attention is being turned to exploring new frontiers or daring to go where traditional thought did not allow us to go.
Such as Australian born Artist Alfredo Barsuglia’s secret, high-end swimming pool in the middle of the 25,000 square-mile Mojave desert in California.
The “Social Pool” concept is simple: taking a piece normally associated with comfort and extravagance out of context, and making it deliberately difficult to reach forces the viewer to reevaluate the importance of luxury items.
Those wanting to visit the pool must make a reservation at the MAKCenter, upon which you will receive the GPS coordinates to the spot in the desert as well as a key to open the protective cover of the pool.
There are no signs or indications on the road to the pool: it is a journey that is meant to engender 'time to reflect on social values, dreams and reality' according to the artist.
Social Pool is an amazing complex replica of the contradictions and ideology of contemporary society, where remoteness from others and quietude are luxuries for the ever-communicating city-dweller.
The pool will be open through September 30.