This clothing line called "Focus Gear Life," is made with special material for the sole purpose of blocking electromagnetic waves so that any device kept inside the clothes cannot receive or transmit calls, text messages or facebook and twitter alerts.
More than ever before, people feel overwhelmed about the constant stream of information online, and designers seem to be taking note.
The Trident clothing campaign reads: "We love technology and always being connected. You can chat, tweet, like and engage with “friends” all over the world. But sometimes our devices take up too much of our time and attention. Often they distract us from the things we really want to focus on like pursuing our goals, enjoying a moment with friends, appreciating the world around us. Introducing, “Focus: Life Gear by Trident” - a fashion line that keeps technology in its place. Our Focus Life Gear is made of radio frequency shielding fabric."
The pieces in the collection are futuristic, monochromatic and pretty mesmerizing, (especially when you realize that they are entirely seamless and made by heat fusion and laser cutting). The link between gum and the fashion concept seems as a bit of a stretch to me, yet designer Kunihiko did an amazing job of integrating nods to technology and the digital age into these designs, with an industrial colour palette, clean cuts and fused details reminiscent of computer circuitry.
Plus, not only is this line great for a digital detox, it also has a few health benefits too, as the World Health Organization says that electromagnetic fields produced by our phones are classified by the International Agency for Research on Cancer as a possible carcinogen for us humans, so the line will be great for health enthusiasts who want to limit their electromagnetic exposure.
Visit the official website for more information. You can also watch the "making of" video below.