The LA based Peddler’s Creamery is a new ice cream shop that harnesses bicycle power to produce its frozen treats.
The “new artisanal” crowd-funded project creatively uses cycling-power to produce their house-made treats, embracing the "triple bottom line," which includes values like sustainability, sourcing local ingredients and having happy customers.
Using an old Schwinn bike mounted on rollers, owner Edward Belden and employees use the bike-generated power to churn each and every original flavor that’s sold in the shop.
The activity in itself is also an attraction, where customers can watch their ice cream being made, or get a workout of their own by hopping on a bike and contributing to the production of ice cream in-store.
Having to manually churn ice cream until it is frozen seems like a crazy way of doing things, yet, according to Edward, it only takes about 3-4 miles of pedaling to freeze a 5-gallon batch. The task usually takes about 15 minutes, and so far, his legs have been able to keep up with the demand.
"I didn't want to do a traditional business," said owner Edward Belden last year."I wanted to do something that's geared towards creating a sustainable world."
The creamery has a colourful and modern décor, complete with bicycle parts installation suspended beneath the ceiling, give home to a selection of experimental desserts, displayed in a classic ice cream vending window. Catering for both dairy lovers and vegans, the selection features experimental flavours. From Mexican Chocolate, through Fig Ginger to Salted Caramel, there is something for every taste.
Featuring neighbourhood-grown products and promoting local causes, Peddler's Creamery is an innovative concept, supporting social, as well as environmental causes.
The bespoke business will be run as a B Corporation, a new classification that bridges the gap between nonprofit and for profit businesses. He will be donating 5% of all profit to various nonprofits, as well as donating to some of the producers who support his business, like the fair trade Dominican Republic farmers that he sources chocolate from.
Next steps for Peddler's Creamery include the introduction of bicycle delivery in the Downtown area of Los Angeles.