Oreo allowed visitors of the South by Southwest Interactive Festival in Austin, Texas (SXSW) to taste and experience the trend of 3D printing.
By building an unconventional vending machine called the 'Trending Vending Machine', they printed 3-D cookies relying on social media to decide on the flavours and colour combinations available. "We're connecting trending moments to the cookie itself in real time and real life" explains Brian Bough VP of global media at Mondelez.
With “The Trending Vending Machine,” created by technology design firm and innovation lab MAYA Design, snackers are able to select their cookie configuration from a touchscreen panel on the front of the screen, only taking two minutes for the snack to be assembled.
Of course, 3D printing is nothing new, it already is being used several years from fashion, medicine to creating working firearms, but the viability of using the technology to “print” edible food products is growing less and less fanciful with each passing year.
Printed Oreos, though, are a first step everyone can get with, along with the beginning of a "micro-purchase platform".