The wait is over! H&M’s new high-end label & Other Stories will soon finally launch it's first store in Amsterdam! You’ve probably read the news elsewhere by now, but still we, big fans of the store, felt so enthusiastic about it, we had to put it on the blog.
For those who’ve lived in a bubble and are not yet familiar with & Other stories here is some background information.
Like COS, & Other Stories is owned by H&M but designed and produced independently, aimed at a more fashion savvy shopper. Their creative ateliers in Paris and Stockholm design diversified fashion collections with great attention to detail and quality at an affordable prices, offering a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal style, or story.
These looks include urban, industrial looks (like chunky dog chain chokers and metallic leather mini skirts.) You can also find softer, feminine aesthetics in which you’ll find elegant, backless dresses and floral blouses.
The complete fashion and beauty collection will be available in the two building 650 m2 store located in the middle of Amsterdam city, on the Heiligeweg. Prep yourself and click for the & Other Stories Spring 2014 collection here
& Other Stories Amsterdam, opening this fall, 2014 on the Heiligeweg 26-28