This is not a newly opened Butcher on Bond street, this is the new pop up store for Hermes’ ‘petit h’.
Petit h is Hermès’ up-cycling program, developed three years ago by Pascale Mussard, a sixth-generation member of the Hermès family, giving the company’s rejected objects and off-cuts a new lease of life.
A selection of these recreations are now available for the first time at the Hermès Bond Street Flagship store, where London-based Studio Toogood created special scenography and packaging that almost acts as an antidote to the West End slickness.
Toogood transformed the Petit h pop-up as if you were entering a slaughterhouse, everything is red and has a shine as if it was blood.
The interiors were designed to evoke the idea of a workshop, with craftsmen's tools hung from the wall and the red colour harking back to when it was Hermès’ signature hue.
‘In keeping with petit h’s theme of exuberant re-invention, the utilitarian white space has been repurposed for a series of sculptural displays in glossy leather and resin,’ explains the studio.
Hermès only used offcuts and rejected stock (wink to bio-industry & the amount of production waste) to create this amazing decor.
The Petit h pop up will be displayed until the 7th of December in Bond Street, London.