Renown auction house Phillips and Tumblr recently presented Paddles On!, a ground-breaking event that brought together artists who are using digital technologies to establish the next generation of contemporary art.
The event was a pretty big testament to modern-day definitions of art, integrating Tumblr GIF’s or blogger selfies, like the one from Molly Soda‘s Inbox Full, going now for 700 USD. 20 artists were integrated in this project, featuring Clement Valla, Rafael Rozendaal or Casey Reas, among other interesting digital artists.
The auction included 20 original works which typified the relevance of digital technology as well as their socio-political consequences.
80% of proceeds went to the artists and 20% went to Rhizome, a NYC based non-profits organization that supports digital art.
The exhibition’s curator, Lindsay Howard, wanted to include pieces which would stand the test of time. Howard, “I looked for artists who are pioneers in developing the visual language for digital art, as well as those who are creating monetization and preservation models that are reflective of their creative process. As technology takes a more central role in our lives, the artists who possess not only aesthetic skills but also technical intuitiveness and mastery will become increasingly desirable."
A few samples:
Joe Hamilton - Hyper Geography video series
In his own words: Joe makes use of technology and found material to create intricate and complex compositions online, offline and between.
Clement Valla - Postcards from Google Earth
Clement is currently an associate professor of Graphic Design at RISD and lives Brooklyn, NY. He received a BA from Columbia University and an MFA from the Rhode Island School of Design in Digital+Media. This particular piece is a part of an entire series inspired by Google Maps.
Addi Wagenknecht - Asymetric Love Number 2
Addi is a New York City Based Artist, who describes Asymmetric Love Number 2 as being intended to mimic an iconic baroque chandelier. It attempts to be perceived as something familiar in memory by the audience so that the details of the CCTV cameras recording them is overlooked. In that regard the surveillance is not perceived as a direct threat, which becomes the biggest threat of all.
Petra Cortright - RGB,D-LAY, 2011 – Video Piece
Petra, who calls herself an Internet Artist, studied at Parsons, The New School for Design in New York and at the California College of the Arts in San Francisco. Prior to her being involved with the Paddles On auction, her work has been shown at the New Museum in New York, Rhizome, the Venice Biennale, the 2010 01SJ Biennial in San Jose, California, and the 12ième Biennale d’art contemporain de Lyon.