START-UP! is a general Zeitgeist presentation created by it fits! With a non-seasonal approach we capture the main influences in a concise presentation covering all fields affecting modern life. We give inspiration to shape and realize tomorrow’s products, services and strategies. We deal with general influences, give options for products & services and we sketch a view on the market:
Scientific, technological and socio-economical developments have fostered a pioneer spirit among creatives and the young (of mind)! As a society, we have to look closely at our lives, our industries and organizations, sharing thoughts and visions with these innovators. With an open mind we should focus on new opportunities that lie beyond reaching short term goals, bringing reliable economic prospects and sustaining a lifestyle of joy and fulfillment.
It has become difficult to keep track of the state of the globe without being confronted with mixed information. Therefore it has become imperative too leave the solely linear approach of quantifiability and profitability behind us and enter the future with an eager mind and positive attitude to be able to deal with the rules for 2014 and beyond.
The following four directions are the inspiration to shape and realize tomorrow’s products, services and strategies:
Truly seeing the treasures in life is not easy. In a world of abundance one needs peace of mind to see and reveal the unseen and undiscovered. Rare beauty, enchanting fragility or simple gestures are of priceless value, in a reality where everything is about speed, control and money. Uncovering the unseen will be a new incentive in a world “where one seems to have it all”. Whether it’s nature, human emotions or the arts touching us, we see that magic lasts longer than money, while silence sometimes holds more insight than all the information one can get.
In a complicated society where data overload is part of the everyday, it is impossible to keep track of everything. The question is, do we have to know about every new invention or the latest release? Can one process and digest all the information that comes to us? How do you choose what’s important? At some point every individual wonders where they come from. It’s a perennial question. Today’s society, at the point of crossing borders beyond our comprehension, more than ever, requires a true understanding of everything that surrounds us.
The multi-layered world has become a fact, still few people live their lives accordingly. Young people, creatives and the tech-curious among us have adapted to the new rules of multi-choice, instability and unexpected change. Older generations will have to learn to say goodbye to control, linear thinking and security. A new reality comes with a new set of rules; harder to control, yet focused on self-regulation and community loyalty. It will take us a while to get used to it, but let’s start accepting that the real, the virtual and the imaginary have become one.
In fifty years our society will reflect upon present times in the same way, we are now looking back at the turn of the twentieth century. While technological and scientific developments are causing a revolution, our changing mindset will play a crucial role in shaping our future society. By liberating ourselves from material goods, freeing our minds from domination and inefficient power games, we opt for new starting points seemingly contradictory to what we believed what was “normal” until recently: from abundance to frugality, from “on-the-spot” to “off-the-grid”.