For all the office and home workers who can’t make it to a real coffee shop, the website Coffivity can apparently help you boost creativity by filling in those missing coffee shop sounds.
Coffitivity was inspired by recent research showing that the whoosh of espresso machines and caffeinated chatter typical of most coffee shops creates just the right level of background noise to stimulate creativity. The Web site, which is free, plays an ambient coffee shop soundtrack that, according to researchers, helps people concentrate.
"Extreme quiet tends to sharpen your focus, which can prevent you from thinking in the abstract." Study subjects performed better in "brainstorming" exercises when exposed to ambient levels of noise (about 70 decibels) compared to relative quiet (about 50 decibels).”
Yet, the website doesn’t just provide noise; it also creates community, streaming a Twitter feed of everyone who posts with the hashtag #sounds4work. Judging by the past 20 or so Tweets, (sample: "Preparing for a lunchtime presentation with @coffitivity!"), people are actually using the site while they work.
Also, Coffitivity gets all sorts of customization requests: users in American cities request the sounds of Italian and French cafes, Australian users ask for native accents, and Koreans request sounds in their native language. The site’s next step is building that extra layer of customization.
The sounds they provide are very realistic, mixed in with the background chatter you have clinking cups and the general hum of the place.