Lying in journalism or politics is nothing new. People have swindled with information, to gain power or free publicity, for a long time. But how does it really work?
Ryan Holiday, the author of "Trust Me, I'm Lying," explains just how easy it can be to cheat media (in 2013) by sharing information about how he has manipulated media to get bogus, anonymous stories to the front-page of news media outlets.
Holiday uses real examples from his own work and what he's seen others do, to explain how to manipulate the media into reporting whatever you want, boosting profits and destroying others.
By creating fake personas and sent fake scoops to blogs, then wrote fake comments and provided fake traffic time and time again. This resulted in the scoops becoming real, the article being republished across the world, and history changed to the way that suited him and his clients (he'd use these articles as citations to prove the fake news in Wikipedia).
The short version: give the press an interesting story that they can use and they'll give you publicity.
The simple fact that many of the things we hear or read on the news can not really be trusted because the system is flawed, is astonishing. In fact, the news may not really be the news at all.
Yet, the reality is that use of polarization and media manipulation is quite effective.
“I’m an insider, but not beholden the system, so I’m in a unique position to expose what are essentially open secrets in the media industry," he said. “I’m not trying to be an asshole, I’m just saying what needs to be said.
Coming out in such dangerous territory seems controversial, but that may simply be because he’s right. Regardless, Holiday’s speech is worth watching. Enjoy: