The historic site, which is located opposite Anthropologie and Guess, was the former home of Burberry - before the British brand relocated to a larger home on the same street. The two-floor space will span 17,000 square-feet and will have separate men's and women's stores, with different entrances.
"We felt comfortable being there. We share the same language," said J. Crew chairman and CEO Millard Drexler. "We are not pioneers here. A lot of other [US retailers] have been here and have been successful here. It's an incredibly important fashion city. London was an easy decision - it's a place where people understand and respect the integrity of great style and great design, but the first consideration was our customers. We've had a lot of visitors coming from London wishing they had a J. Crew in London."
The brand also had opened a two day pop-up store in May to prep people for their grand opening. Also, J.Crew collaborated with Central Saint Martins College of Art and Design where the label's creative director, Jenna Lyons, gave the college's MA knitwear students a competition to design a cashmere piece. The most outstanding applications will be put into production globally, selling in stores and online.
The brand's UK store is thought to be a testing operation, before future international stores are opened. Can't wait!