YES! Isabel Marant will be designing for H&M.
Her signature look, a mix of urban appeal, bohemian themes, and rock 'n' roll mentality will serve as the core elements of this exclusive H&M lineup.
"I aim at creating something real, something women want to wear in their everyday lives, with a certain carefree style. I think this is very Parisian: you dress up but don't pay too much attention to it, and you still look sexy.”
Isabel is the ultimate arbiter of the “cool-girl Parisian” style. The collection will be infused with this kind of easiness and attitude.
After countless of collaborations H&M is doing better and better, already loved the Maison Martin Margiela collection and the choice of Isabel Marant designing is the right way to go.
The collection, which will feature clothing and accessories for men and women, will arrive in stores on November 14.
I’ve already wrote it down in my agenda, because I won’t be missing it!
Below a couple of collection 'sneak peaks.'