Toyota and French designer Jean-Marie Massaud designed the perfect “anti-excess” car that that beautifully strips the automobile down to its basic core.
The ultra-light ME.WE Car has been designed to reframe consumer expectations, showing a warm concern for personal well-being and a simpler conceptualization of the automobile, asserting utmost efficiency and no-extras package.
Unlike most cars that focus majorly on accelerated performance, the car takes great care of its performance as well as of its attempt to ensure environmental sustainability.
The model, unveiled recently in Paris, comes integrated with the same in-wheel motor system as Toyota’s i-ROAD concept and renders four-wheel-drive capabilities. The vehicle comes enclosed in a tabular aluminum structure and recyclable polypropylene body panels, which certainly looks a part of Toyota’s commitment to maintaining an environmentally healthy yet consumer-friendly experience.
As far as the availability and pricing details go, Toyota is yet to give an official word on its latest ME.WE Concept Car.
I have seen my share of cool green concept cars, yet not many that signify aesthetic beauty and also reveal a heart for ‘green’ like Toyota’s latest creation.