A this is Louis Vuitton's first ever TV commercial, the film signifies a new chapter of communication for the French fashion giant.
Photographer and director duo Inez van Lamsweerde and Vinoodh Matadin created and directed the commercial, which follows Muse as she ventures into one of the world’s most iconic museums, the Louvre. The story is one of travel, both physically and metaphoically and invites the viewer to become master of their own destiny.
Hopefully this is one trend catches on with other luxury houses. If new lines are introduced with this much intrigue, effort and passion, we can only surmise that a wider audience, not just fashion aficionados, will be tuning in more to what brands have to offer.