by Miryam Muller in

And fashion stylist thought they had lots of work/long hours/stress on their fully casted sets. Nahah. In a recent campaign by McDonald’s Canada, the fast food chain invites the public to ask questions about their food. And in this installment, they reveal the secret behind how they make their cheese burger looks so good, like, only in the commercial.

So if our McDonald fans out there actually ever wonder why the burger you get over the counter always look a little bit crappy in comparison to that juicy masterpiece in their posters? It’s because food stylists and photographers spend hours preparing the ingredients to make sure they are literally picture perfect.

Watch the video below to see how they do it.