HEINEKEN PASSPORT, BEER GOING OFF THE GRID

by Miryam Muller in ,


Normally I wouldn't "overload" a post with 4 vids, all of them, basically, about Heineken. But truly, they have blown me away with the Off The Griddy type of formula they decided to use to brand their image this time. Unlike other huge beer companies, they decided to take a trip down to foreign countries. In order to test the true value of it’s beer, Heineken sends Justin Bratton to Inner Mongolia where he has to make his way to Bangkok with just Heineken as his currency and bargaining chip. A 5187km journey awaits him as he begins the adventure from Shangdu, Inner Mongolia. The campaign consists of 4 webisodes documenting his journey and a Facebook application named The Heineken Passport. The app gets you to share the journey to win points, giving you the chance to win a journey to Sensation Taiwan for you and 3 friends.

http://youtu.be/1jponFXRHNM

http://youtu.be/kn-tc_Pyv9k

http://youtu.be/gS0fZq6vWwY

http://youtu.be/p0c0DOiJclc