BIKE LIKE A NEW YORKER

by Miryam Muller in


To mark the launch of BikeNYC.org, an expansive bike sharing system in New York City, Transportation Alternatives and Mother NY launch a series of billboards and print ads to promote the scheme. The ads promotes BikeNYC.org and hopes to establish the website as an vital destination for New York bikers, with information on events and social biking. Using an age old formula of clever copywriting and eye catching art direction, these striking ads are a joy to look at.