Korean artist and MFA graduate from Rhode Island School of Design in jewelery and methalsmithing Yong Joo Kim now launched a Kickstarter project to introduce a new line of jewelry objects made primarily of hand-cut, hand-assembled, and hand-sewn Velcro hook-and-loop fasteners.
Yong Joo describes the design of her beautiful, light-weight, and unique line of earrings, rings, brooches, and bracelets as having emerged from a deep sense of trust in the hidden potential of a seemingly ordinary material. She compares this process as being similar to the kind of trust endowed to a student by a great teacher to bring out their full potential.
The line is being introduced as part of a larger project titled Sublime Experiment, a small business platform designed to explore how artists can more proactively engage with the public in order to provoke meaningful questions around conventional notions of beauty and value.
Yong Joo says she believes that "art objects in social contexts, can provoke us to ask questions, change the way we understand the world, and uncover the beauty in ourselves and others, be it raw material or people."
The project will live on the Kickstarter website until Sep 18, 2012 with the goal of raising $10,000 to cover the production of custom eco-friendly packaging for the objects as well as custom tooling for the silver earring posts.
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