Hövding is a cutting edge urban bicycle helmet which is fashionable, high tech and very practical. Designed as a airbag within a collar worn around the neck, the helmet will deploy itself instantaneously in an accident, by sensors in Hövding’s brain. After having spent 7 years in research and development, the Swedish team have gathered data on the movement patterns of a large number of cyclists in every day situations. Re-enacting all of known bicycle accidents and movement patterns, and staged fatal accidents with crash dummies. More about how it works here and get yourself one too.