Possibly the best and most moving piece of promo you will watch from the Olympics.
Meet the Superhumans, the stars of the London 2012 Paralympic Games.
Edited to the tune of Public Enemy, this emotive trail shows the struggles Paralympians face and how they have overcome the impossible and emerged victorious.
The campaign was commissioned by Channel 4 marketing, and conceived and directed by Tom Tagholm, for Channel 4′s in-house agency, 4creative.
Dan Brooke, Channel 4′s Chief Marketing & Communications Officer said: “London 2012 is a coming of age moment for the Paralympics. This campaign will help bring a whole new audience to it and may even raise a goosebump or two along the way.”