Hong Kong’s new concept store, Konzepp, is full of freakishly fun little gadgets and trinkets. To complement the stores selection, designer Geoff Tsui, co-founder of design firm 33WILL, created an angular and twisted bright yellow facade. Tsui wanted to give people passing by a small taste of what’s inside the store, and this vibrant architectural element is the perfect way to spark curiosity. Not only did Tsui design the space, he is also the co-founder of Konzepp, along with close friend Willie Chan. Inside, stark white shelves line the walls and are filled with cool design products, while slanted yellow posts press against the wall shelves and reach from the floor to the ceiling. The retail counter reflects the design of the facade – asymmetrical, angular, and yellow. One of the most intriguing parts of the store is it’s location. The cool shop is hidden on a small alley, steps below the side street, where it’s discovery would most likely be an unintentional treat or sorts.