COLORLESS A MINAMILISTIC ECO FRIENDLY NEW COCA COLA CAN

by Miryam Muller in


New York-based designer Ryan Harc has created a concept design for a minimalistic Coca Cola can that is eco-friendly and 100% recyclable. In his concept design called ‘Colorless’, the can has been designed with a convex logo instead of Coca Cola’s signature red and white painted-on design.

According to Harc, he said that by stripping away the colors it would reduce energy and efforts to separate the toxic paint from the aluminum cans during the recycling process.

This new coca cola concept can is the perfect example of achieving aesthetics and function without sacrificing either.