by Miryam Muller in

Nike opens the world’s first ever Nike FuelStation at Boxpark London – a retail space like no other designed for today’s digitally enabled athlete.

The wristband tracks your movements throughout the day. It records “your entire athletic life,” says Nike’spromo video, and can sync that information to your smartphone. The wristband records steps taken, calories burned and time of activity.

In addition to shoes and gear, Nike’s new shop will include an LCD wall that can take a pixelated snapshot of your outline. The colorful imprint can move with you — definitely a fun feature that could draw-in shoppers passing by. In addition to the LCD screen there will also be iPads embedded in the store walls. (After all, Nike and Apple have a partnership.) Visitors to the shop can also sign-up for local running clubs and design customized shoes.