ARCTIC HOME, A VIRTUAL POLAR BEAR REFUGE

by Miryam Muller in


Leo Burnett and Coca Cola teamed up for a special cause and came to ACNE Production with a substantial request-  to design and develop Arctic Home (a massive, virtual polar bear refuge, where users can explore, learn about and help conserve the polar bears’ natural habitat by purchasing a virtual parcel in this vast landscape) for the web and a tablet application for the iPad and Android. For the “Arctic Home” campaign, Coca-Cola changed the colour of its iconic red can.

"This campaign is about working together to save one of the most important places on Earth,” said Gerald Butts, President and CEO of World Wildlife Fund. “As sea ice continues to melt at alarming rates, polar bears and local communities alike are threatened. With Coca-Cola’s support, we can expand our reach and impact to help chart a sustainable future for this critical Arctic ecosystem.”

On iCoke.ca, visitors can explore, experience and learn about the polar bear and its Arctic home, watch video chats with WWF scientists, track virtual polar bear sightings, and make donations to the WWF cause.

Arctic Home is one of Coca-Cola’s most ambitious and successful interactive undertakings, with close to 1 new unique user donation every 30 seconds from launch.

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