THE NEW GUARDIAN ADD THREE LITTLE PIGS

by Miryam Muller in


The last time the Guardian produced a TV ad was 16 years ago, in 1986. The ad was the well-known and successful “Skinhead” spot, created by BMP, and can be seen here in all its mid-80s Camcorder glory.

Now, in 2012, in a totally different climate for newspapers, and at arguably the most important time for the organisation in its nearly 200-year history, the Guardian is about to launch a full rebrand. The newspaper has been very vocal about its transition from old-school print product to digital first open journalism platform, but up until now this discussion has largely been the preserve of media geeks. Now BBH has created this excellent video retelling the Three Little Pigs, directed by Ringan Ledwidge, fairytale through a hypermodern lens, showing how The Guardian’s open journalism would combine traditional sources and the social media conversation to cover a tale that twists in ways you might not imagine. Brilliantly effective and good fun.

http://youtu.be/vDGrfhJH1P4

Still taken from the Guardian's "Three Little Pigs" ad

www.guardian.co.uk