Tesco has launched a virtual fitting room for its F&F clothing range that enables customers to create 3D digital versions of themselves and then try on different outfits. Tesco is the first retailer to use this technology, which is found on its Facebook page.
The F&F virtual fitting room will allow customers to try various new skirts, tops and shorts to find the perfect matching look for the spring and summer seasons. They will be able to choose from a selection of 50 new season items and 10 garments will be added each week during the trial. Customers can add the clothes to a basket and purchase them from the Tesco clothing website, share outfits with friends on Facebook for feedback and also try out different hairstyles.
Tesco is not new to digital business, last year they also released a virtual subway station supermarket, check it out here.
Check out a demo of the technology below: