SEPHORA TEAMS UP WITH PANTONE

by Miryam Muller in


This spring sees two beauty giants, Sephora and Pantone, which both focus on colour, combining their expertise and views to create a unique Sephora+Pantone Universe collection centered on the Color of the Year: Tangerine Tango.

Sharing an affection for how color can transform a face, mood, or even an attitude, this breakthrough beauty partnership will change how you wear, feel and think about color. You’ll be introduced to playful shades that will inspire experimentation and exhilarating new products you’ll impulsively want to sweep on. It will reawaken and reinvigorate your own passion for color—or ignite a new found love,” says the page of the new collection on the brand’s website.

The new limited-edition line includes a number of products such as lipstick, nail polish, eye liner, blushes, faux eyelashes, a make-up bag and many more in a vibrant and juicy orange color.

To promote the new collection, Sephora launched interactive Pop-Up Color Shop inspired by the Pantone Color Fan, which will be open from March 21 through March 30 in NYC and from March 18 through April 22 in LA. Visitors to the store will receive personalized application and color advice that will help them create an unforgettable look.

http://youtu.be/kKmDNa-IbO4