Mark Ronson teamed up with the Olympic hopefuls to record their sounds and make a song for the London 2012 Olympics, sponsored by Coca Cola. One of the goals of the Move to the Beat™ campaign is to help young people connect to the 2012 London Olympics. A commercial has been released as well as a trailer for a feature length documentary on how Mark Ronson went about creating the song.
The song “Anywhere in the World” breaks new ground in music creation, fusing the sounds of music, sport and Coca-Cola to create a unique rhythmic beat. Ronson used innovative recording techniques as he travelled the world to capture the sounds of the Coca-Cola Move to the Beat athletes –five Olympic hopefuls chosen for their sporting prowess and inspirational stories.
Director Kim Gehrig comments,
"When we started planning the event, we set upon an extremely ambitious aim to visually represent the fusion between sport and music. We worked to create choreography that the athletes would perform in time with the beat of the track and as we were only shooting five takes, it had to be spot on every time. We had a unique opportunity to bring Move to the Beat to life in an innovative way and I’m delighted with what we achieved.”
The Move to the Beat ads will begin to air in multiple countries around the world from early 2012.