STARBUCKS AUGMENTED REALITY CAMPAIGN FOR VALENTINES DAY

by Miryam Muller in


Starbucks their new augmented reality campaign "Cup Magic app" allows you to send and receive virtual Valentine messages. The coffee company launched their Cup Magic mobile application last year for one of their first AR campaigns and the app will be used for their latest initiative. Starbucks has plans to release a series of Valentine’s Day-themed cups that contain virtual experiences that can be unlocked through the use of a smart phone.

http://youtu.be/8nvqOzjq10w

Via QR Code Press.