SELFRIDGES' BRIGHT YOUNG THINGS

by Miryam Muller in , ,


Currently taking over the windows of London’s Selfridges department store are 15 young, UK-based talents in fashion, art and design.

Selected by Selfridges’ creative team as likely rising stars, each shaped their own window display from concept to realisation. The brief was simply to communicate their vision and the essence of their work.

I was particularly taken with the work of Oliver Ruuger, he creates crazy, original and beautiful accessories. Think umbrella’s with curved handles ending in horse hair, studded briefcases and rubber spiked saddles. A trip to his website informed me of his unusual approach to editorials – choosing this fabulously bearded gentleman as the model for his hand-crafted creations is a bold move.

Oliver, based out of London, started designing luxury accessories after graduating in 2008 from Kingston University in menswear. After winning the ‘MA Award in Design’ from the MA Fashion Artfact Course at London College of fashion, he went on to showcase his work at London Fashion Week in September Last Year. What I find really interesting is that Oliver’s thesis was on non-traditional methods of inspiration and he explains over at Adorn Girl that it pretty much means he eschews visual inspiration entirely and you can see that from the originality of his work.

The 15 windows can be seen until the end of February at Selfridges’ Oxford St. and Duke St. corner.