Kate Moss photographed by Steven Klein & styled by Edward Enninful for W's split March covers. Embracing both sides of her good girl/bad girl image Moss poses in two very different aesthetics: one dreamy and white; the other dark and sultry.
W honcho Stefano Tonchi says in a release regarding his inspiration:
"As I sat through the spring collections in New York, London, Milan, and Paris, I kept thinking about the dichotomy between 'good girls' and 'bad girls.' It's an old trope that the fashion world loves to recycle every few seasons [...] This season, however, the good girls seemed to constantly stray into bad-girl territory, and vice versa. Designers are too savvy to go for straightforward cliches, and what I found most interesting was the way in which they tweaked familiar archetypes."