by Miryam Muller in , , , , ,

If you find yourself on Amsterdam’s busiest shopping street – Kalverstraat – try the new Levi’s store.

The store is now open, combining the brand’s signature craftsmanship and authenticity with color and reclaimed materials, making it a vibrant and youthful shopping destination for locals and visitors.

The store makes great use of recycled and locally sourced materials. In fact, the majority of the store’s interior has been crafted using reclaimed items. The Levi's team is aiming to build sustainability into everything they do – not just in their product, but their stores, as well.

Of course, the new Kalverstraat store is a great shopping destination where you’ll find iconic denim and classic, cool American styles.

In addition to denim products, the new store will also host cultural events – readings, exhibitions and performances by local artists and pioneers.

Amsterdam is on the rise of becoming one of Europe's leading denim cities, check out more denim store's in Holland:

Denham the jeansmaker, Tenue de Nîmes, Men at Work, Kuyichi

Levi's official website.