Last week computer giant, Dell, decided to challenge Apple’s dominance over the creative sector laptops with a novel way to launch their new XPS 14z laptop. The brand enlisted the support of LA-based creative think tank, Super! Alright! to create a three day exhibit at Openhouse Gallery, New York called Create, Work, Inspire. Tastemakers from the worlds of design, fashion, film and architecture stopped by for workshops, nightly mixers and screenings and were given the chance to interact with the new line of Dell product in a creative and organic environment.
Create, Work, Inspire provided an opportunity for local artists to show their creative processes and practices and of course, get up close and personal with Dell products. The gallery was also open to the public and to any artist who wanted to work, share thoughts and collaborate beside others in a creative environment. Despite its obvious brand sell, it provided a brilliant emphasis on the importance of community and creative exchange.