NEW MAC DONALDS LARGE COFFEE ADD

by Miryam Muller in


McDonald’s is promoting large coffee deals in a print advertising campaign featuring expansive coffee seascapes with wide horizons. The campaign follows on from an ongoing series of print ads for the cheeseburger, cheeseburger with bacon, the real milkshake, double milkshake, Christmas crisps chandelier and 1 Euro cheeseburger.

The Large Coffee campaign was developed at DDB Helsinki, Finland, by creative director Vesa Tujunen, art director Jukka Mannio, copywriter Vesa Tujunen, account director Jarno Lindblom, graphic designer Antti Salminen, print producer Kirsi Pärni, account manager Pia Eiro, with photography by Marjo Tokkari retouched at Fake Graphics.