DUTCH OPRAH LINDA TESTS AUGMENTED REALITY VIA LAYAR

by Miryam Muller in ,


Layar and LINDA, the largest women’s glossy in the Netherlands, are showcasing the future of print by creating the first Dutch augmented reality magazine. As a result, the new LINDA magazine comes with so called “digital buttons” that are placed on more than 50 pages, allowing Layar users to access additional content with their smartphones. In total, there are 120 digital buttons placed throughout the magazine, linking to specific websites, videos, apps and phone numbers.

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