AMAZON LAUNCHES "AMAZON FLOW" AN AUGMENTED REALITY APP

by Miryam Muller in


Amazon has launched a new mobile app for the iPhone called Flow that smoothly combines augmented reality with e-commerce.

Flow uses the camera on the back of the iPhone to scan UPC barcodes and tell you pricing on Amazon. On top of that, the app will show you customer reviews, a full description and media related to the scanned product such as trailers and interviews. Once you look at the product page, you’re then given the option to buy the item from Amazon.

Read the complete article at VentureBeat.

More information about the app here.