Designed by Fumie Shibata, these state-of-the-art machines were first installed in Tokyo’s Shinagawa Station last year. They boast a 47-inch touch panel, facial recognition technology sensory data is interpreted by an internal processor to recognize the sex and estimate the age of an individual who approaches the device displaying recommendations based on this data. so selecting a product brings up additional information about it prior to purchase, and after the sale, the screen displays a 'thank you' message. JR East is slowly rolling out these units over the next year or so and plans to have 500 of them around Tokyo by 2012.
Innovative for its use of targeted marketing through the visual analysis, 'acure' makes use of its 'intelligent marketing' system even when not in use by a customer, to display advertising imagery appropriate to the time of day, temperature, and season.
for example, the product showcased shown on a cold morning might be a hot coffee, while on a sunny summer day, a glass of ice water or a soda with lime.