South Korea is not only the home to kimchi but also to amazing ideas. The latest sees South Koreans able to do their grocery shopping while waiting for the subway at a virtual supermarket opened by Tesco Home Plus, that lets users scan the QR codes of desired products, which are then delivered to their home within the day.
UK based global grocer Tesco PLC implemented its Home Plus virtual store solution in a South Korean subway station enabling consumers to purchase groceries using their smartphones and have them delivered directly to their homes. Users browsing a virtual display of groceries intended to replicate the aisles of a supermarket can scan a product’s QR codes to place it in their “cart.” Transactions are completed online with a home delivery immediately following purchase.
After implementing its Home Plus virtual grocery store solution, Tesco has seen its online sales rise over 130%.