Throughout the month of May, interested Dutch consumers can visit Met de Stroom Mee to sign up for free. Once the site has registered 10,000 households, it will approach energy companies including Nuon, Eneco, Dutch energy company, Dong, RWE, Electrabel, E.ON, Oxxio, Direct Energy and Essent and ask them for their best offer. Those companies will then compete to provide energy for "Met de Stroom Mee" considerable block of consumers at the best prices they can offer. Participating consumers, in turn, will receive an email with the details; they then have 30 days to decide whether they want to agree to the offer.
More than 3,000 households have already registered on "Met de Stroom Mee", which is a trademark of Amsterdam-based Concepts Group BV.