Consuming will always be part of our lives, however over-consumption has died with the credit crunch! We have become more aware of our personal balance sheet, we have our shoes repaired and are open to re-invent our present wardrobe. Checking behind the jackets you normally wear, you'll often find some long forgotten still fantastic outfits. You should try it! Once you've got the "hang" of it, you'll continue with second-hand purchases, renting and - yes - even swapping clothes with your friends at swapping parties or total strangers at swapping sites.
Merchandise (almost) for free as a unique selling point! It will be hard for die hard business people to adjust to, however soon it will prove to be not only inevitable also great fun!